Our Clients

Weak cognitive skills are associated with many conditions, situations and even stages of life. For a variety of people, weak cognitive skills are making life more difficult than it needs to be.

Because the brain possesses a lifelong characteristic called neuroplasticity – and because our programs strengthen the cognitive skills that make it possible to think, learn, read, concentrate and remember – almost anyone can benefit from our programs.

Clients of all ages come to us seeking the kinds of benefits that come with faster, better cognitive performance. While we do not diagnose or treat medical conditions, our programs have helped the cognitive performance of clients with a variety of diagnoses, struggles, and needs, including:

Mental Health Improvement

a. Adults seeking to improve and maintain mental health

Learning and brain development doesn’t end when you become an adult. The simple fact is, you’re never too old to improve your cognitive skills. Cognitive skills are the fundamental tools the brain uses to perform mental tasks, including:

Learning Reading Remembering Paying attention

It just makes sense that when cognitive skills are stronger, life and learning is easier so as you grow older, it’s important to maintain these skills. One-on-one brain training is a popular intervention for children and teens who are struggling with learning or schoolwork; now, a growing number of adults are signing up for brain training because it strengthens core skills the brain relies on to think, learn, read, remember, reason, pay attention, and solve problems—mental processes we use every day, in every area of life.

Students and Learners

b. Students and learners:

i. Looking for a competitive edge

When cognitive skills are strong, thinking and learning is easier. For high school students competing for scholarships or university placement, or for students already attending a university and wanting to do well in a competitive educational environment, strong brain skills are invaluable. Better mental performance not only assists learners and students to gain access to better educational opportunities, it allows them to maximize those opportunities when they achieve them.

ii. School preparation

Developing and strengthening cognitive skills that lay the foundation for reading and writing in Grade 1 offers all Foundation Phase learners a strong launch into their school career.

With each passing academic year, learners are expected to be able to concentrate for longer periods of time thus needing to develop the ability to concentrate and focus for longer.

iii. Students and learners in transition

Whether it's learning how to write in cursive, writing exams for the first time, or starting high school, each phase and year of schooling brings with it unique challenges. Improving cognitive skills such as logic and reasoning, attention, processing speed, and memory will place any learner at an advantage, boosting their confidence to tackle any novel academic challenge successfully.

Attention Difficulties

c. Children and adults with attention difficulties

Academic and career success is dependent on the executive function of the brain and attention.

While we do not provide diagnoses, we are able to assist children and adults with ADHD and attention issues because we address the cognitive deficits in executive function and attention that are commonly linked to this difficulty. In fact, our brain training programs strengthen several kinds of attention including: sustained attention (staying on task), selective attention (resisting distraction), divided attention (splitting attention between tasks), focused attention (a basic response to a stimuli), and shifting attention (the ability to shift rapidly to different areas requiring attention).

Often ADD/ADHD is treated by making accommodations such as removing distractions, reducing workload, medicating, or isolating students into quiet areas. While these accommodations assist temporarily, they do no nothing to address the root cause which our intense, targeted cognitive skills training exercises are designed to do.



d. Children and adults diagnosed with a disability

i. Learning

Learning disabilities are quite common among children and adults. There are two factors that contribute to successful learning:

Strong educational content Strong cognitive skills to process that content

The brain uses a foundational set of cognitive skills to think, learn, and perform mental tasks in school, on the job, and in life. These skills include attention, memory, auditory processing, visual processing, logic and reasoning, and overall processing speed. And because all these skills work together, even one weak skill can hinder thinking, learning, and performance.

When these cognitive skills are strong, learning is fast, easy and efficient.

ii. Speech and language

Speech and language disorders include a variety of conditions that interfere with an individual’s ability to communicate and comprehend what has been communicated. In simplistic terms, it can be understood as difficulty with either or a combination of the following:

The ability to express thoughts by speaking and writing The ability to process and perceive meaning from what has been expressed in either written or spoken form. The ability to produce sounds using speech organs such as the lips, mouth, and vocal cords etc.

Cognitive skills such as visual processing, auditory processing, logic and reasoning, and memory underlie speech and language processes and need to work interdependently as information enters the mind and must be acted upon. Each cognitive skill thus contributes to overall functioning, and a weakness in one impacts the general effectiveness of others. Our brain training programmes, promote holistic brain function so that previously underutilized parts of the brain can be strengthened and recruited for new tasks.

iii. Reading

Auditory processing is the cognitive skill the brain uses to hear, segment, and blend sounds—and it is foundational to successful reading. In fact, studies show that weak auditory processing skills are at the root of approximately 85% of all reading struggles. This is why interventions that use cognitive training techniques to target and strengthen auditory processing and other cognitive abilities see much improved results.

Career Adults

e. Career Adults

Career adults rely on sharp mental skills to survive and thrive in a competitive work environment. In almost any career path, being able to think fast, learn quickly, process information logically and accurately, communicate well, and remember facts and procedures is critical for success and advancement.

Stronger cognitive skills mean stronger mental performance, and that’s good news for adults in any profession.

Senior Adults

f. Senior Adults

There is no doubt that good mental performance improves quality of life at any age. Being able to think clearly, remember well, and continue to learn new things are foundational abilities that impacts daily life.

Because our program strengthens the brain skills that make it possible to think, remember and learn, our programs are beneficial for senior adults who want to stay mentally sharp as they age. Our clients of all ages experience improvements in memory, logic and reasoning, auditory processing, visual processing, attention, and overall processing speed.

Traumatic Brain Injury

g. Patients who suffer from traumatic brain injury

Whether the injury was sustained during an accident, from an illness, or while playing sports, many victims of Traumatic Brain Injury (TBI) experience changes in cognitive performance especially with thinking, memory, reasoning, and focus.

While we do not diagnose or treat TBI, our programs have aided the cognitive performance of clients who have undergone chemotherapy, survived a stroke or suffered a brain injury. Our ability to aid clients is also dependent on the severity and type of brain injury. Clients affected by brain injury, who have completed our training programmes, have reported real-life improvements including increased confidence and perseverance, improved attention, memory, affect, motivation, work performance, and outlook on life.

Memory Decline

h. Memory decline and mild cognitive impairment (MCI)

Experiencing memory decline can be difficult and traumatic. If you are noticing an abnormal level of forgetfulness and an inability to recall things from the past, BrainUp may be able to help. Though we can’t diagnose or cure memory decline, we offer one-on-one brain training and cognitive development programs that can help improve your cognitive performance and enhance your quality of life.

Clients with varying degrees of cognitive impairment severity, who have completed our brain training programme, reported improved social interactions, marital relationships, restoration of hope, confidence to return to school and work, and decreased depression.

Business Skills Development

i. Business Skills Development

The future of your organisation lies in the brain power of your employees. Why not invest in the understanding of your current cognitive status and strategize for an improved future state?

If you're a business owner, you most likely understand how crucial it is to have a dedicated, hard-working team of employees. From analysing and interpreting data to remembering the details of yesterday's meeting, it takes a sharp set of cognitive skills to be on your "A-Game" at work.


j. Athletes

There is a lot more that goes into becoming a professional athlete than talent alone. Whether it is remembering set pieces, solving a cause-reaction scenario quickly, or simply improving hand-eye coordination, having a strong set of cognitive skills will take your sport's performance to the next level.